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SLR Marketing clients: Seren Contractors

Seren Contractors are a family-run business with over 30 years of experience in the industry. One of the reasons they have survived this long in a very competitive industry is that they pride themselves on their service and after-sales care.

Every customer is treated individually and no job is too small – Seren believe that any small job has the potential to lead to a large job, by a recommendation.

The company has over thousands of satisfied customers, and files of testimonials which confirm how professional they are, and the high standard of their work. Seren have been very modest in sharing this high level of praise, so this is where I stepped in.

In 2008 it was apparent that Seren needed to change strategic direction, so the task ahead for SLR was to achieve preferred supplier status for the company with all South Wales-based councils.

Bringing another of SLR’s business skills into the project facilitated this key change of direction for Seren, and has certainly helped the company to weather the current downturn in the market.