SLR Marketing clients: Reality Finance

Reality Finance Solutions Limited is one of the leading providers of IT and high-tech funding in the UK.

Backed by some of the world’s largest and well known financial institutions, Reality has a proven track record of securing finance into all areas of industry, from small start-up companies to SMEs, blue-chip corporates, education and local government sectors.

Supporting IT resellers, software authors and IT users alike, Reality are experienced in providing innovative funding solutions covering the full spectrum of IT acquisitions, from the purchase of additional or replacement hardware and software to fully-tailored and complex IT solutions.

Having spent the last 10 years working within the finance and leasing arena it is great to use my knowledge and expertise and utilize this to the benefit of Reality Finance. Working with the team at Reality is a good example of using the technology that they so expertly provide funding solutions for, as they are based in Surrey and I am in Cardiff, so distance is not a barrier.

This also demonstrates my business model of being flexible to meet the needs of my clients.

We are currently working with this client to re-energize their existing website in order to provide slicker navigation and to produce more creative and informative copy, with a

resource of downloadable information for customers which aims to differentiate Reality Finance from their competitors. We are also creating a campaign management structure and a raft of PR activities to help raise their profile within the industry and to drive their business growth.

In December, and with the expert creative skills of Pure Azure, the new website was launched for Reality Finance, incorporating calculating tools, industry sector information and supporting information downloads for suppliers and businesses.